Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage social media , it’s helpful to know about the most popular social media sites out there right now. This will allow you to maximize your brand reach on social media , engage with the the right people and achieve your social media goal.
Of course, it isn’t only about the size of the social media sites. It’s also whether the social networking site is a right fit for your business and you. Does it fit your brand image? Is your target audience using that social media site? How many social media sites can you manage it once?
To make things easier, we researched and compiled information about the top social media sites in 2023. Some will be familiar to you, while others might sound new. We recommend reading through this list to learn more about the social media apps that might be great for your brand. And remember ,you don’t have to be on every social media site to have a successful brand.
social media plat forms that support your online business
1. Facebook
Facebook is the largest social networking site, with nearly 3 billion people using it monthly. This means roughly 37 %of the world’s population are Facebook users.
More than 200 million business (mostly small businesses) use Facebook tools, and more then seven billion advertisw actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
It’s easy to get started on facebook because almost all content formats work great on Facebook — text, images,video content and stories. But the facebook algoritham prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends.
2. YouTube
youtube is a video-sharing platform where users watch hour of videos daily. Besides being the second largest social media site, YouTube is often called the second largest search engine after Google, its parent company.
So if you use video to promote your business, then you definitely need to add YouTube to your marketing strategy. To get started, here’s how to create youtube chennel for your brand. And to help your videos get discovered by more people, we recommend reading up on you tube SEO or considering advertising on you tube to increase your reach.
3. WhatsApp
whatsapp is a messaging app used by people in over 180 countries Initially, people originally used WhatsApp to send text messages to their family and friends. Gradually, people started communicating with businesses via WhatsApp.
WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. For ssmall business there’s the whatsapp business app while enterprise businesses can use the WhatsApp Business API.
As the most widely used messaging platform, WhatsApp can be a great customer service channel for your business. Check out these WhatsApp Business user success stories.
4. Instagram
As a visual social networking platform, instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content such as photos, videos, live videos, and IGTV for longer-form videos.
As a brand, you can create an IINSTAGRAM BUSINESS PROFIE, which provides rich analytics of your profile and posts and the ability to schedule instagram posts using third party toolsIt’s also a great place to get USER GENERATED CONTENT from your audience because users frequently share content and tag brands.
To help you use Instagram like a pro, we have a complete guide to instagram markrting
16. LinkedIn
At roughly, 424 million monthly active users has evolved from a simple job search engine and resume site into a professional networking platform where industry experts share content, network, and build their personal brand. It has also become a place for businesses to establish thought leadership in their industries and attract top talent.
To help you grow your LinkedIn Business Page, we have written a simple five step stretegies LinkedIn also offers advertising opportunities including the ability to send personalized ads to users’ inboxes.
